Checklists

Selecting agents and distributors checklist

Definition of a Distributor: Distributors buy products from you and sell them to their customers

Review agent and distributor performance

It is essential to maintain close contact with your intermediaries to ensure that they are representing your products effectively in the marketplace, and to establish whether or not both parties are providing enough support to each other.

Preparing for exhibitions

Trade and/ or Consumer exhibitions and events present an excellent opportunity to promote your products and increase sales.

PR tools and techniques

The Press Release is an extremely effective way of informing both the media and your customers of a new development within your company.

Key questions on health food issues

What is being done to combat key health issues?