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06 March 2012

Adding Value To Ceredigion Red Meat

An award-winning butcher is urging sheep producers to castrate lambs to improve the flavour of meat. Rob Rattray, who produces his own lambs for his butchery business in Aberystwyth, insists a castrated lamb produces a superior flavour and that is important for boosting lamb sales. “The meat is much sweeter. If we want consumers to be loyal to lamb we need to make sure we give them the best taste experience. I think all lambs should be castrated,’’ said Mr Rattray, who runs a flock of 400 pure Beltex sheep. Mr Rattray was speaking at an event in Aberystwyth to promote red meats produced in Ceredigion. The event was facilitated by Cywain, a scheme that helps primary producers in Wales add value to primary produce. An audience including several farmers were given an insight into how they could maximise their return on animals and get the best out of the carcass.

24 October 2011

Cywain Project Evaluation

Here is the recent evaluation of the Cywain project completed by The Scottish Agricultural College. If you have any questions or comment arising from the document please contact Aled Davies – aled.davies@menterabusnes.co.uk

27 October 2010

Welsh Agri-Food Sector Logs on to Market Trends

Welsh Agri-Food Sector Logs on to Market Trends The agri-food industry in Wales has welcomed the launch of a new website that keeps its finger on the pulse of market trends and consumer behaviour in the sector. The Cywain Monitoring Report will benefit primary producers and the support sector in the Welsh agri-food industry, says the Welsh Assembly Government-funded project, Cywain, run by Menter a Busnes. The website is packed with up-to-date information on many sectors within the industry, such as dairy, drinks and red meat, and carries links to relevant media reports. Aled Davies, Cywain’s project manager, says it will prove particularly useful to people considering developing a new product. “The Cywain Monitoring Report gives people a picture of what others are doing out there,’’ he says “There is tremendous innovation in the Welsh food sector and this website provides a useful research tool for people who want to add value to primary produce.

01 July 2010

Project to Open New Markets for Welsh Fishing Industry

The fishing industry’s value to the economy of Wales is being recognised with the creation of an exciting project aimed at developing new products and markets for fish. Up to 90% of Welsh fish is sold overseas but Menter a Busnes believes there is good potential for developing local and regional markets. Through Cywain Fisheries, modelled on the successful Cywain agri-food project, the fishing sector will be encouraged to add value to the nation’s annual catch. Project Manager, Aled Davies, wants fishermen, fishmongers, associations and the aquaculture sector to get involved. “We want to encourage more local provenance, to see more fish used in the areas of Wales where it is caught and produced,’’ he says. “The quality of produce in Wales is excellent and fish is no exception.