The best food and drink products from across Wales have been recognised at the 11th Wales the True Taste Food and Drink Awards.
And this yearâs True Taste Champion, Robin Jones of Village Bakery, Coedpoeth, Wrexham, has urged those producers to make the most of their success.
The third generation of bakers in the family, Robin recognises that many smaller operators may be reluctant to think big, but urges food and drink producers to build on their passion for what they do.
He said: âThere are a lot of lifestyle businesses which make excellent artisan products. But there needs to be more recognition of products which can be scaled up. That is where Wales is going to have an impact on the UK stage.â
Alun Davies, Deputy Minister for Agriculture, Food and Fisheries, was impressed by the standard of entries in the independently judged Awards.