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Web stalling cost Morrisons £300m, claims study

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The Grocer - 19 September, 2011 - 23:00

Morrisons lost out on sales worth more than £300m due to its late entry to online retailing, a new study has claimed.
Due to their ‘digital deficit’, top retailers missed out on sales worth a combined £500m between 2007 and 2010, according to research by Oxford Economics for digital agency Head London.

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